Events

Wednesday, December 7, 2011
1:00pm EDT / 10:00am PDT
Speakers: Jordan Franklin, Director of Social Solutions, Clickable; and Max Kalehoff, VP of Marketing, Clickable

Facebook Ads is an enormous opportunity for advertisers to create awareness, acquire fans and market to them. But success on the world's largest social network requires a sophisticated setup, constant monitoring and frequent optimization.

Thursday, September 29, 2011 
1:00pm EDT / 10:00am PDT 
Presenter: Nan Zhang, Clickable Solutions Manager
Moderator: Max Kalehoff, Clickable VP of Marketing

Remarketing — or retargeting — allows you to remind past, engaged prospects on your site to buy now or in the future. Companies like Google, AdRoll and others now make it easier than ever to tag specific sections of your site, and then deliver targeted ads to those visitors as they browse sites across the web. Remarketing is not only a smart strategy on its own, it's a great way to expand the ROI of your hard-earned and highly qualified paid search traffic.

As an online marketer, it is your job to get customers to convert and buy. That’s why “remarketing” has quickly become a critical component of any online advertising campaign. Remarketing allows you to remind engaged website visitors to buy now or in the future, and it’s a great way to expand the ROI of your hard-earned, and qualified, website traffic.

Tuesday, July 26, 2011
1:00pm EDT / 10:00am PDT
Presenter: Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author
Moderator: Mike Grehan, Chair SES Advisory Board, Global VP Content, Incisive Media

Over $10 Billion dollars were spent on Pay-Per-Click advertising last year. A portion of that came out of your pocket. Are you satisfied you’re getting the maximum return on investment from it? Do you find it more and more challenging to continually increase your PPC effectiveness? Are you making any of the 5 most common mistakes SMBs make with their PPC advertising?

Thursday, June 9th, 2011
1:00pm EDT / 10:00am PDT
Speaker(s): Peter Chun, Senior Director, Clickable; Max Kalehoff, VP, Marketing

Facebook Ads is an enormous opportunity for advertisers to create awareness, acquire fans and market to them. Applying advanced testing and optimization strategies that connect the dots from awareness to engagement to sales conversion helps ensure success on the world's largest social network.

SearchManager has assembled social advertising experts from Clickable and SearchManager to share best practices and advanced strategies in a webcast event. We’ve even teamed up with our partner, the Search Engine Marketing Professionals Organization (SEMPO), to promote this event.