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Dashboard
The dashboard shows you a performance overview of your whole account: Account Trends displays key performance metrics over different periods of time; Metrics provides cost and revenue data; and Account Recommendations provides a summary of actions and alerts, sorted by severity.


ACCOUNT TRENDS

The Account Trends graphs quickly show you key performance metrics at the network account level. You may set the date range on the left by choosing either "Last 7 Days", "Last 30 Days", "Last 90 Days" or "Last Year.” (We recommend at least a 30 day view to assess real trends and allow account changes to take effect.) The metrics you can display include: Impressions, Clicks, Click Through Rates, Costs, Conversions, Conversion Rates, Calls, Revenue and Return on Advertising Spend (ROAS). The magnifying glass icon displays more detailed date information so you can accurately track spikes and dips.


METRICS

The Metrics area provides details on key "Cost", "Sales" and "Traffic" metrics for the network account. Under "Cost", you may see Total Cost, Cost Per Click, Cost Per Conversion and Daily Budget. The "Sales" section displays Total Revenue, Revenue Per Click, Revenue Per Conversion as well as your overall ROAS. (For customers who use their websites to generate leads, signups or page views rather than sell merchandise, revenue numbers will reflect the value of these conversions as set by users in their conversion tracking code.) "Traffic" displays the total impressions and clicks for the network account.